To celebrate the launch of Grey Goose’s Le Melon flavor in the summer of 2014 Kehinde Wiley partnered with Grey Goose to celebrate the modern kings of culture in the arenas of film, music and sport. Wiley created a series of custom portraits honoring the selected individuals who have charted extraordinary paths to achievement. The three “kings” featured in the campaign are the Emmy Award winner and Oscar nominated filmmaker, producer, writer, and NYU film professor Spike Lee; Grammy Award-winning music producer Kasseem Dean aka Swizz Beatz; and two-time Olympic Gold Medal winner and NBA sensation Carmelo Anthony. The portraits will be auctioned off at a marquee art event in Miami in December 2014 during Art Basel Miami, with the majority of the proceeds going to the “kings” charity of choice.
KINGS OF CULTURE
Portrait of Spike Lee , 2014
Archival Inkjet print on Hahnemuhle fine art paper 48 x 32 inches
KINGS OF CULTURE
Portrait of Swizz Beatz , 2014
Archival Inkjet print on Hahnemuhle fine art paper 48 x 32 inches
KINGS OF CULTURE